Technology Takeover: The Fashion Industry Edition 5

Technology Takeover: The Fashion Industry Edition 5

John Herrera and Epson

When you think of fashion technology, you might think first of space-age, futuristic, metallic styles – not necessarily floaty, delicate pieces. But John Herrera and Epson are here to change perceptions: their partnership for 2017’s London Fashion Week resulted in an intricate 30-piece collection that was digitally printed with Epson’s textile dye-sublimation printers.

The collection for men and women by up-and-coming Filipino designer John Herrera was inspired by the Aguila, the protected Great Philippine Eagle.

Working in Partnership

Herrera worked closely with Epson in the Philippines, and took fashion to the next level by using their SureColor F-series dye-sublimation digital textile printers. ‘This partnership with Epson is very exciting,’ Herrera says. ‘There are so many things you can do with printing compared to just buying fabric. Before, all collections by designers were created painstakingly by hand. Many of the outfits, such as 3D items that are worn by the models can only be attached by hand, so what was presented on the runway cannot be worn again and again. With digital printing, the clothes in the collection can be worn in real life.’

Herrera adopted a “no waste, no plastic” approach and emphasised the importance of reducing waste in his work. On the subject of waste, he said: ‘With digital textile printing, we only use the exact volume of fabric. Instead of wasting five yards of fabric to do a lay out for a dress, we use only one and a half yards of digitally printed fabric. Digital textile printing significantly cuts fabric wastage. Faster, more intelligent, almost zero wastage – that’s what Epson brings to the table.’

It sounds like printing is no longer just for pretty pictures – but pretty pieces, too.