Secret Life of Pets – Universal – Quander
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Secret Life of Pets - Universal

Stellar

Objective

To promote the upcoming film being released in the cinemas.

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Solution

Quander provided our off the shelf solution - the green screen video activation in three small pods situated in purpose built tents outside 5 shopping centres across the UK. The experience was great fun and appealed to the whole family, allowing the customer to choose which character from the film they wanted to be filmed with.

The content was captured on an iPad as the customer sat in front of a professionally lit green screen. With Quander’s seconds-quick render system a branded top and tail video was added on to the customer’s output. The videos were sent to the digital screens across the shopping centre and straight to the customers inbox where they could share to social media and further promote the film to their followers.

Outcome

This simple off the shelf solution worked perfectly and allowed the crowds to be managed with a quick throughput. The output was a simple green screen video, and appealed to all demographics. This activation toured 5 different cities, over the course of a week in Summer 2016.

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