Sky Cinema Christmas – Quander
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Sky Cinema Christmas

Sky Creative Agency

Objective

To create a fun and festive experience for the whole family to highlight Sky Cinema and promote the new films available from Christmas Day.

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Solution

Quander created 2 activations based at The O2, Greenwich and at Sky Central, Osterley to entice customers in having some fun with the Sky Cinema brand.

To promote Beauty and the Beast coming to the Sky Cinema channel on Christmas Day, Quander created a beautiful photo opportunity taken whilst you sit at the dinner table at the Beast’s castle, with a dancing Lumiere (the male, French candelabra for those who aren’t BatB fans!) video overlay. Although it’s purely a photo of the customer, the dancing overlay featuring Lumiere creates a magical scene and brings the photo to life.

The second activation was an awesome Guardians of the Galaxy themed Karaoke booth to promote it being available on the Sky Cinema Channel. Rocking tracks taken from the Star-Lords retro cassette player were available to the customers to lip sync and have a dance along. Sent straight to their inboxes and available to share to social media, the customers are able to set themselves up for their future ‘You’ve been framed’ style compilation (based on Quander’s CPO’s dancing anyway!)

Outcome

Along with allowing the customers to walk into the world of the films, both experiences captured fun photos and videos of the customers engaging with the Sky Cinema brand. These experiences have appealed to a wide demographic of customers.

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