Sky Game of Thrones – Quander
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Sky Game of Thrones

Sky

Objective

Sky are very aware of how much of a cult following the Game of Thrones series has acquired and they wanted to look at a way of providing fans with a physical experience which fuels their excitement and promotes the new season of Game of Thrones on SKY Atlantic.

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Solution

Using Quander’s off the shelf Green Screen photo app we gave the customers a chance to sit on the Iron Throne and become the next King or Queen of the Seven Kingdoms. Armed with just an ipad, green screen and of course the Throne, the Brand Ambassadors were able to capture photos using our easy to use app. The output was straight to the customer’s email, allowing them to share it via social media and spread the GOT Fan Craze. In the second year of rolling out this experience we added a gif overlay to the photo to create a smokey effect and make the photo even more realistic!

Outcome

This activation has been incredibly popular and has now been rolled out for 2 years, in multiple locations including; The O2, Sky Central and touring pod across the UK shopping centres.

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