Barclays and American Airlines Win TunnelOur Tech Solution Made This Airport Event a Breeze to Launch
The Brief
Bring to life the AAdvantage® Aviator® Mastercard® “Win Tunnel” experience with technology that triggers the action and captures user content.
Our Solution
American Airlines and Barclays were interested in promoting the new features of their AAdvantage® Aviator® Mastercard® to air travellers. Their agency, Iris, had designed the “Win Tunnel” where travellers step into a wind tunnel to collect foil tickets for a chance to win prizes. The idea was great, and the opportunity to activate at Chicago and Dallas-Fort Worth, two of the busiest airports hubs in the U.S., was huge. But the clients and the agency were concerned that there was simply not enough time to launch the experience effectively.
Under the time constraints, the project was almost cancelled until Quander came in and reassured them it was all feasible. With tonnes of experience activating digital experiences for high traffic venues we were able to quickly provide a bespoke software and hardware solution to trigger the wind, the clock, and the cameras seamlessly. In spite of tight timing and complex airport site rules, we made it happen. Soon there were travellers lining up for their chance in the “Win Tunnel.” Everyone wins a luggage tag and those who collect fifteen or more tickets or the golden ticket win a $75 Mastercard and other prizes. AAdvantage® Aviator® Mastercard® Elite members can invite fellow travellers to compete in an adjacent chamber. Non members can play too, learn more about the benefits of the AAdvantage® Aviator® Mastercard® and sign up on the spot. Quander Studio technology then captures the magic of visitors taking part and provides a fun video souvenir.
Results
On the live day the client said to us, “I didn’t think that this was possible in the time we had.” Exceeding their expectations turned out to be a breeze. During the month long activation they signed up nearly 5,000 users – we think that’s a Win!