NBA Fan ZoneWowing Basketball Fans with a Personalised Experience

Grow NBA love and loyalty in Europe with a connected digital experience that lets basketball fans show support for their favourite team.

The NBA (National Basketball Association) has a huge following in the US and wants to grow this buzz in Europe. Wasserman developed the concept for a touring NBA Fan Zone and Quander provided turnkey technology for the tour with specific functionality customised to the client’s needs. From innovative, shareable photo opps designed for sports fans, to meaningful data that allowed them to tailor each customer’s experience and study their preferences, we delivered a winning solution that has been repeated year after year.

The Quander Event Registration and Check-In platform allowed participants to register in multiple cities and languages. Based on their registration, fans were delivered a personal digital experience onsite tailored to feature their favourite NBA teams and players. Green screen photos let fans measure-up with celebrity NBA players, visualise themselves on the basketball court, and slam dunk in 360 slow-mo using our spinning Orca Vue camera arm. Branded green screen graphics and step-and-repeats added value for sponsors.

Operation of these photo rigs and experiences was fully automated through the Quander Mobile app making it a breeze for tour staff to manage. The experience was created so that it could be set up quickly at each touring location. Our app also allowed our client to quickly upload new assets at the event to be included in e-mails sent to attendees across multiple languages. And all the while, our customised dashboard provided valuable data such as how many people attended each day and which teams participants supported